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From Influencers Marketing to Audience Marketing

From Influencers Marketing to Audience Marketing

As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us. It is not surprising that Influencer Marketing is such a powerful tool to connect with your audience.

Worldwide ePublishing revenues will exceed $10B in 2019

Worldwide ePublishing revenues will exceed $10B in 2019

Digital content is gaining more and more relevance, and ePublishing is one of the most exciting sectors. That’s why we have carried out a new study focused on ePublishing (newspapers, magazines and digital books) and its impact on the global market.

RCS is already a successful case study

RCS is already a successful case study

RCS, “rich communication services”, is a communication protocol that enables users to transmit multimedia and products in richer messages. This innovation is a game changer because it simplifies the messaging users’ experience among different digital platforms.

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