Our Blog
B2B video marketing: a comprehensive guide to its impact and evolution
The landscape of B2B marketing has evolved dramatically, with video content emerging as a powerful tool for companies looking to engage more with their audience. Video content informs, encourages and inspires potential customers, leading to higher conversion rates.
Global Carrier Billing & Mobile Payments 2023: key insights from the industry players
Last week, we attended the Global Carrier Billing & Mobile Payments event in Amsterdam on September 19 and 20. As one of the sponsors, Patricia Peiró, our Chief Strategy Officer, participated in two panels to share our insights about the future of DCB industry.
Applied AI and its impact on businesses
Ultimately, artificial intelligence is a very powerful technology that can help us solve many complex problems and improve our cyber security. Implementing artificial intelligence in business can be a crucial step towards success in the digital age.
Web3: a new version of the Internet
Web3 can potentially change the Internet as we know it. It is a decentralized platform that could offer many benefits, including increased security. With many challenges ahead, it remains to be seen whether the new web will overcome its difficulties and be adopted by the general public.
James Williams, MEF: “Subscription-based payments are a real game changer, as they are exploding worldwide”
Next week, we will be with James Williams, Head of Delivering Insight, Impact and Interaction, and the Mobile Ecosystem Forum, in Amsterdam to attend the Global Carrier Billing & Mobile Payments, and we wanted to take the opportunity to feature him in our blog and discover his vision about the future of the mobile industry.
Art and sport: from difference to union
More graceful sports, such as ballet and rhythmic gymnastics, are regularly painted or photographed, but football, rugby and swimming inspire great artists. It may not be evident to everyone that sport is an art form, but it is undeniable that they can perfectly combine.
What’s next in sports marketing: Anticipating the trends to follow
In the ever-evolving world of sports marketing, emerging trends redefine how brands and organizations communicate with fans, athletes and teams. By staying informed, decision-makers can maintain a competitive edge in this dynamic industry.
