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DCB Index 2023 highlights new market entrants’ strong performance

DCB Index 2023 highlights new market entrants’ strong performance

Moving from 2.8 to 2.9 overall rating, the market exhibits innovation advancements while harboring opportunities for further development in anti-fraud technology. The DCB ​​Index 2023 data shows a. promising potential for Morocco, South Africa and Egypt, the top countries in the ranking.

Cashless payments, be part of the trend

Cashless payments, be part of the trend

Do you remember when did the majority of the people use to pay by cash their daily expenses? In 2019, this is a past fact. Cashless payments have been on the rise year after year, but the trend is now different.

Digital advertising needs technology to fight against fraud

Digital advertising needs technology to fight against fraud

We hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud.This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association.

The European digital ticketing market will surpass €150B in 2019

The European digital ticketing market will surpass €150B in 2019

Users are already choosing digital ticketing as a suitable option to buy tickets for transport, sports events, concerts and other entertainment shows. That’s why in Telecoming, we have carried out an analysis of digital ticketing, one of the markets with the highest growth potential in the mobile payment sector and operator payment.

Rouge Agency drives digital transformation

Rouge Agency drives digital transformation

Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption of new technologies.

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