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Women and Digital World, an Interview with Anzelle Robertson from MEF
Anzelle Robertson is Program Director: DCB, Mobile Content & Digital Advertising at the Mobile Ecosystem Forum. Today, we have the opportunity to interview her in our blog to tell us about her career and the role of women in the digital world.
4 Useful insights to turn your Video Marketing Campaign into a Success!
For advertisers, video marketing campaigns have become a cornerstone within their overall strategies and an effective way to increase brand visibility. If you are willing to make the best out of your video campaign do not lose sight of the following insights: Storytelling can help to create an emotional connection between our brand and the target audience. As a result, it generates engagement and interest, which will eventually lead to conversions.
The Mobile Industry Impact over the European Economy
The mobile ecosystem is one of the fastest growing ones in terms of innovations with a huge social and economic impact behind it. . In fact, in 2017 the overall contribution of the mobile industry in Europe reached €565 billion.
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