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Stepping into the future: how AI and AR are influencing American sports

Stepping into the future: how AI and AR are influencing American sports

As the sun sets over the horizon, the dawn of innovation rises in American sports. With generative artificial intelligence (AI) and augmented reality (AR), the landscape is witnessing a tech-driven revolution. The NBA, NFL and NASCAR’s unholy trinity spearheads this transformation, creating compelling, dynamic and game-changing experiences.

The future of transport is here

The future of transport is here

In Europe, there are around 320,000 subscribers to services offering multimodal transport packages under the subscription model. This figure will exceed 5.7 million by 2025. Spain currently accounts for 5% of this industry, but in 4 years, it will account for 12% of the European mobility market under subscription.

The digital reality

The digital reality

It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them.

UX to meet your customers’ expectations

UX to meet your customers’ expectations

The digital shopping world is incredibly competitive, and it’s constantly growing. If you want your website to produce enough conversions to keep your head above water, you’ll have to follow a few do’s and don’ts.

Considerations about employee engagement

Considerations about employee engagement

It is very important to differentiate between engagement and employee happiness. Engaged employees are satisfied with their work, although not all happy employees are engaged. So… what exactly is engagement?

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