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Monetizing digital content enables publishers to make their business more profitable. But, at the same time, the competitive environment drives them to create better content and look for ways to maintain users’ loyalty and satisfaction. Here’s where customer journey mapping steps in, allowing the publishers to understand their audience better to provide the content they need and the experience they deserve. Let’s see how customer journey mapping works and what benefits it can bring to your digital platform.

Brand identity is key to customer loyalty. It’s the first thing that people notice about a company, and it can make or break your business. If you want to stand out from the crowd, you need to ensure that your branding reflects who you are as an organization.

Technological advances have made automation a must for many businesses. Making processes simpler is one of the goals automation seeks to achieve. Automation streamlines and measures workflows and simple activities, by digitizing actions that are repetitive in your business. In this article, you will learn how to reach your audience through this process.

Most companies are always looking forward to implementing the digital transformation day in and day out to have an exceptional customer experience. Next, we will talk about what digital transformation is, the trends in the industry, and how a company can get started.