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Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. We’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.

The unstoppable success of e-wallets

The unstoppable success of e-wallets

As is well known, digitalisation has experienced an unprecedented boom in the wake of the pandemic. One of the sectors most impacted by this upturn has been digital payments. That is why we could not fail to talk about the incredible impact of e-wallets and how they have revolutionised the world of payments.

Mobile World Congress, welcome back!

Mobile World Congress, welcome back!

We are happy to announce that we will be among the companies invited to be part of the Spain Official Pavillion at the Mobile World Congress in Barcelona. After a year’s break, one of the most important events in mobile technology and communication is back.

Digital payments don’t stop

Digital payments don’t stop

Consumption in general, its trends, growth and innovations are closely linked to the payments industry. The online commerce ecosystem has consolidated digital payment, which in recent months seems to be constantly growing.

How to Boost Audience Engagement With Interactive Content

How to Boost Audience Engagement With Interactive Content

Whether you’re a company that provides customer management solutions or sells coasters, you can benefit from implementing an interactive content strategy. Studies show that interactive content achieves far more customer engagement than standard content. Here are some tips to keep in mind when creating interactive content that can drive audience engagement!

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