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AdTech: Top-3 Trends to Follow

AdTech: Top-3 Trends to Follow

In recent years, the advertising industry has had to reinvent itself. The recent pandemic, coupled with the latest technological innovations, has led industry professionals to invest in new ideas. Challenges, though, are the signposts of progress. AdTech evolves during these challenging times by revitalizing seemingly outdated channels and bringing new ones to the scene. Let’s explore the technologies the market will focus on in the next few years!

How football clubs can gain competitive advantage in Africa by offering mobile-first experiences

How football clubs can gain competitive advantage in Africa by offering mobile-first experiences

What are the pillars of an optimal monetization strategy, and why will mobile-first experiences provide competitive advantages in the African regions? Patricia Peiró, Chief Strategy Officer at Telecoming, talks with the World Football Summit organization about the role of Telecoming in helping football clubs monetize the support of their fans. Below is a sneak peek of the interview.

One more year… AfricaCom, here we go!

One more year… AfricaCom, here we go!

At Telecoming, we look forward to one of the most important events of the year in telecommunications and technologies: AfricaCom 2022. From November 08th to 10th, we will be present at the largest digital infrastructure event in Africa, which will take place in Cape Town.

Meeting… Alexis Suárez, IT Director

Meeting… Alexis Suárez, IT Director

We always say that our team is our main asset. Our company’s professionals are responsible for building the value we bring in innovation, wealth, employment, training, development… etc. That’s why we decided to create a new series of posts under the title “Meeting…” to know the vision and experience of some of our talents.

Gated VS. Ungated Content: Which Is Better For Marketing?

Gated VS. Ungated Content: Which Is Better For Marketing?

When it comes to content marketing, should you gate your content, or should you leave it ungated? While this debate has been around for years, the concept of content marketing has evolved in more ways than one. So, when gated and ungated content are brought forth, which one is better for marketers? Learn more here!

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