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Upcoming video advertising trends for lower ad costs

Upcoming video advertising trends for lower ad costs

As we look forward to what’s next in the digital marketing landscape, anticipating the trends in video advertising is essential for strategic growth. 2024 promises innovative developments in the realm of video marketing, a format that’s not only more engaging but also helps to lower ad costs.

Laure de Lataillade, GESTE: “I believe that solutions like Dpay can encourage the monetization of news”.

Laure de Lataillade, GESTE: “I believe that solutions like Dpay can encourage the monetization of news”.

Laure de Lataillade is the GESTE’s CEO, the Online French Publishers Association. Telecoming has been operating in the French market for a long time and is part of the association that works to develop the digital economy of the publishing industry. In 2019, we launched Dpay to promote secure payment on paywalls, since the monetization of digital readers is one of the challenges that all media face globally. Laure de Lataillade talks about these and other complexities in this interview for our blog.

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