Telecoming couldn’t miss MIPJR and MIPCOM, two essential gatherings for the entertainment content’s market. Altogether, 3,800 sector professionals will attend to Cannes with the purpose of discovering the latest sector trends. During 6 days MIPCOM allows us to to meet some of the best digital contents’ producers. A space to join the creative production industry and to discover new alliances.

Live video streaming has become a daily habit for many and according to the IAB there are a series of drivers which contribute to its increase in penetration. Telecoming supports video streaming as one of the fastest-growing industry bets and we therefore forecast that user engagement will continue to rise.

We made it again! Not only are we officially ranked for the third year among Spain’s Top 100 Best workplaces in Actualidad Económica’s prestigious Ranking, but we have also managed to climb up the ladder. We have managed to rise 23 positions in relation to last year’s edition reaching the 42nd. This amazing achievement is the result of an outstanding team and the best employee practices.

Machine Learning entails the data identification and treatment that enables machines to forecast and distinguish repetitive behaviors. This methodology is based on the understanding that learning is exclusively based on information and that it develops based on resemblance, probability and error. Advertising has also given into machine learning processes. Data derived from past advertising actions and patterns of behavior may be identified, which may serve to improve the accuracy in future campaigns.

We are happy to announce that we have reached and agreement with Real Madrid to become the Football Club’s exclusive digital content’s distributor through carriers in Spain. Real Madrid, with a $3.114M market value according to KPMG, has chosen us due to our digital content’s distribution and monetisation experience and our connections with carriers. In addition, these contents will be promoted through our in-house advertising agency, encouraged by our specialist team’s know-how on performance models.

Edutainment is not a new learning approach. What is new about this methodology is precisely how technology has taken it to a new level. As a matter of fact, both children and adults are more and more exposed to educational and entertainment-based digital contents. These are essentially formed by games and videos, since they are the most suitable channels with which to foster skill’s development, vocabulary, languages and all sorts abilities.