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These are the trends that will shape digital marketing in 2021
Today on the Telecoming blog, two of our Digital Marketing experts talk about the trends that will mark the industry in 2021. If you want to know more about them, read on!
Digital Advertising Investment will reach 2.071M€ in Spain
Our Advertising division has carried out an analysis of Spain’s digital advertising forecasts for 2018. We are glad to announce that since 2014, the digital advertising market will almost double its value. It has gone from a 1.065M€ in 2012 to 2.071M€ expected for the end of this year. For 2018, it’s expected that digital advertising investment will reach 2.071M€, which entails a 15% increase in relation to 2017 and are split into three different formats.
The Golden Era of Digital Consumption is Here!
We are excited to share with you our corporate vision and role in the mobile’s era. The world has changed and we face the challenge of making business in a purely digital economy. Reaching the correct user, at the correct moment with the correct offer is key to succeed in this new global economy! It’s more necessary than ever to trust in partners who do understand the new content industry’s behavior! Choose well
Our partnership with Wegow brings DCB to live music lovers
We are happy to announce that our alliance with Wegow will enable users to purchase their concert tickets through our Direct Carrier Billing (DCB), technology. It’s an additional payment alternative for Wegow’s users. This alliance has been built during an extremely favorable context for Direct Carrier Billing, DCB. The current forecasts point out to a sustained growth over the coming years.
A New face for the African market
New payments solutions burst into the market everyday thanks to the increasing mobile features available for anyone. The competitive landscape is wide and growths unstoppable. To lead the market we need to count on experts from different markets. In March 2018, Mohamed Benhamadi joined Telecoming’s team as new Operations Director for FR & ZA. Take 2 minutes to read about him and his vision of a booming region in terms of DBC: Africa.
The Payment Process is Decisive for a great Digital User Experience
Sales are the final purpose of any service, company and merchant. With that idea in mind, developers and directors design their digital services. Statista drove a survey among more than 1.300 users in order to determine the features which are the most relevant for users, when shopping online. As a result, 87,6% of respondents chose clear product images as the most decisive feature.
Telecoming and LADUMA encourage 360º Video Experiences
We are thrilled to announce that we have closed an agreement with the UK-based immersive tech consultancy, LADUMA, for the distribution of 360º videos. The agreement will extend to all the countries in which Telecoming operates. “LaDuma is an exceptional partner, with a solid expertise in immersive experiences, formed by a group of professionals, who above all, are great storytellers. We are proud to count on their amazing know how”.
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