Our Blog

Stepping into the future: how AI and AR are influencing American sports
As the sun sets over the horizon, the dawn of innovation rises in American sports. With generative artificial intelligence (AI) and augmented reality (AR), the landscape is witnessing a tech-driven revolution. The NBA, NFL and NASCAR’s unholy trinity spearheads this transformation, creating compelling, dynamic and game-changing experiences.
How customer journey automation enhances personalization and brand loyalty
Explore how it enhances your customer’s journey nowadays and unlock personalized experiences to maximize customer satisfaction with customer journey automation.
Latest trends and the near future of eSports
The eSports industry is now a trailblazer for the future of competitive gaming and a testament to the immense potential of technology in revolutionizing traditional sports. As a sports technology company, we are thrilled to be part of this vibrant industry’s journey, committed to fostering the growth and evolution of eSports globally.
Meeting… Mohamed Benhamadi, Business Development Managing Director
In a new edition of ‘Meeting our team’, we introduce you to our Managing Business Development Director, Mohamed Benhamadi, who has been part of our team for more than 5 years. He leads the Business Development area for our Operations team, looking for the best partnership opportunities.
B2B video marketing: a comprehensive guide to its impact and evolution
The landscape of B2B marketing has evolved dramatically, with video content emerging as a powerful tool for companies looking to engage more with their audience. Video content informs, encourages and inspires potential customers, leading to higher conversion rates.
Global Carrier Billing & Mobile Payments 2023: key insights from the industry players
Last week, we attended the Global Carrier Billing & Mobile Payments event in Amsterdam on September 19 and 20. As one of the sponsors, Patricia Peiró, our Chief Strategy Officer, participated in two panels to share our insights about the future of DCB industry.
Applied AI and its impact on businesses
Ultimately, artificial intelligence is a very powerful technology that can help us solve many complex problems and improve our cyber security. Implementing artificial intelligence in business can be a crucial step towards success in the digital age.