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Respect my Privacy! a Guide to Non-Intrusive Advertising
As consumers grow more resistant to aggressive marketing, brands must adopt value-driven advertising strategies. Non-intrusive methods enhance engagement.
Meta’s AI Evolution: Your Public Social Media Data is Now a Key Ingredient
Meta updates its privacy policy: it will use publicly available information from its users’ social media profiles to train its generative AI models.
Wordplay Wins: The Secret Weapon in Sports Marketing
In the high-pressure world of sports marketing, creativity it’s a necessity. Wordplay offers a low-cost, high-reward way to stand out, connect, and convert.
Mobile Monetization Across Generations: Strategies from Boomers to Alphas
Baby Boomers, Millennials, Gen Z and Alphas each hold distinct values and expectations. Tailoring monetization strategies accordingly is essential.
TikTok Steps Up Safety: Unveiling New Controls and Security Enhancements
TikTok has introduced significant updates on strengthening parental controls, more balanced screen time habits, and making account security more accessible.
Cracking Underserved Markets: Key Product Steps
Struggling to stand out in saturated markets? Learn how targeting underserved market segments can boost your brand visibility, sales, and long-term success.
Pocket-Sized Powerhouses: How Mobile Apps Are Driving a More Sustainable World
Apps are emerging as powerful sustainability tools, reshaping industries, guiding consumer behaviour, and offering solutions to environmental challenges.
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