Sports Innovation Lab and the agency Jung von Matt SPORTS have published a report on the potential of soccer in the USA. We found it so interesting that we want to share some conclusions related to the nature of the fanbase.
Marketing is not about content but what we want to achieve with it. While content quality is essential, it’s more critical to choose promotional strategies for introducing it to the target audience. So, let’s focus on the top five tactics – most marketers know but don’t use – to save their precious time.
Virtual Reality is moving from a term that still seems futuristic to many to become a standard technology. Find out more here!
Our last analysis is about the evolution and possibilities of contactless payments. Spain ranks third with the highest number of contactless payments through different devices in Europe, behind the UK and France and ahead of Germany.
Monetizing digital content enables publishers to make their business more profitable. But, at the same time, the competitive environment drives them to create better content and look for ways to maintain usersâ€™ loyalty and satisfaction. Hereâ€™s where customer journey mapping steps in, allowing the publishers to understand their audience better to provide the content they need and the experience they deserve. Letâ€™s see how customer journey mapping works and what benefits it can bring to your digital platform.
Brand identity is key to customer loyalty. It’s the first thing that people notice about a company, and it can make or break your business. If you want to stand out from the crowd, you need to ensure that your branding reflects who you are as an organization.
Technological advances have made automation a must for many businesses. Making processes simpler is one of the goals automation seeks to achieve. Automation streamlines and measures workflows and simple activities, by digitizing actions that are repetitive in your business. In this article, you will learn how to reach your audience through this process.