Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience.
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023, when the digital advertising market will surpass € 125.332M
We hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud.This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association.
Here's something that you might not already know. Your customers expect you to understand what they want. Not only this, they...
Users are already choosing digitalÂ ticketingÂ as a suitable option to buyÂ ticketsÂ for transport, sports events, concerts and other entertainment shows. Thatâ€™s why in Telecoming, we have carried out an analysis of digitalÂ ticketing, one of the markets with the highest growth potential in the mobile payment sector and operator payment.
Our Agency Director, VerÃ³nica HernÃ¡ndez, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption of new technologies.
Some of the features that Think with Google shares can be easily applicable to other industries, like the way we contact with brands. In 2018, 77% of users had to contact their telecommunications provider. Although in 2017 they mainly did it on the phone, last year they did it over the phone and on the web.