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7 Seductive Copywriting Techniques For Digital Marketers

7 Seductive Copywriting Techniques For Digital Marketers

Digital marketers know the importance of choosing the right word at the right moment. Luckily, there are seductive copywriting techniques that help marketers persuade and captivate their target audience. If you want to know what they are, keep reading. We’ve made a list of the seven best seductive copywriting techniques you need to start using today.

About user-machine communications

About user-machine communications

This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has come to stay.

Technology to fight fraud

Technology to fight fraud

We invite you to watch the documentary by Telecoming and Evina in collaboration with MEF: “Fighting fraud”.

Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. We’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.

The unstoppable success of e-wallets

The unstoppable success of e-wallets

As is well known, digitalisation has experienced an unprecedented boom in the wake of the pandemic. One of the sectors most impacted by this upturn has been digital payments. That is why we could not fail to talk about the incredible impact of e-wallets and how they have revolutionised the world of payments.

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