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Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. We’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.

The future of transport is here

The future of transport is here

In Europe, there are around 320,000 subscribers to services offering multimodal transport packages under the subscription model. This figure will exceed 5.7 million by 2025. Spain currently accounts for 5% of this industry, but in 4 years, it will account for 12% of the European mobility market under subscription.

The digital reality

The digital reality

It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them.

UX to meet your customers’ expectations

UX to meet your customers’ expectations

The digital shopping world is incredibly competitive, and it’s constantly growing. If you want your website to produce enough conversions to keep your head above water, you’ll have to follow a few do’s and don’ts.

Considerations about employee engagement

Considerations about employee engagement

It is very important to differentiate between engagement and employee happiness. Engaged employees are satisfied with their work, although not all happy employees are engaged. So… what exactly is engagement?

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