As is well known, digitalisation has experienced an unprecedented boom in the wake of the pandemic. One of the sectors most impacted by this upturn has been digital payments. That is why we could not fail to talk about the incredible impact of e-wallets and how they have revolutionised the world of payments.
Do you remember when did the majority of the people use to pay by cash their daily expenses? In 2019, this is a past fact. Cashless payments have been on the rise year after year, but the trend is now different.
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023, when the digital advertising market will surpass € 125.332M
We hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud.This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association.
Here's something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these...
Users are already choosing digital ticketing as a suitable option to buy tickets for transport, sports events, concerts and other entertainment shows. That’s why in Telecoming, we have carried out an analysis of digital ticketing, one of the markets with the highest growth potential in the mobile payment sector and operator payment.
Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption of new technologies.