Our Blog
MWC 2024: an edition of solid emotions and innovations
We have had one more year the opportunity to attend the Mobile World Congress in Barcelona, with Red.es, as one of the 45 companies at the Spanish Pavilion.
Dircom 2023 Awards… Winners!
Madrid hosted the Dircom Ramón del Corral Awards gala, where Telecoming was nominated in SMEs’ Internal Communication, Motivation and Engagement category for “The Big Show”, our winter 2022 internal event. The DIRCOM National Association promotes these renowned awards to recognize excellence in corporate communication.
The evolution of branding in football: Real Madrid, PSG and the power of cooperation
Given the brand value of football clubs, it seems clear that the link between brands and clubs is direct. Every season there are more and more partnerships, advertising and sponsorships with football clubs, with benefits for both sides: the organizations grow, and the brands grow with them.
Insights from Telecoms World Middle East: AI and Gen Z at the centre of the conversation
Last week, we attended Telecoms World Middle East as sponsors in Dubai. This event brings together the brightest and most innovative minds in the regional telecommunications industry.
The importance of colors in football: What do they make us feel?
For a soccer fan, wearing his favorite team’s t-shirt means a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most universal elements of our time, recognizable anywhere in the world. In soccer, colors are felt very intensely, and this is the reason why clubs’ choice should not be random. Even if history says otherwise.
The Emerging Sportech Opportunity
Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience.
The evolution of mobile marketing: From SMS and call centers to immersive experiences
In this article, we take a look at the history and evolution of mobile marketing, and explore the exciting developments on the horizon, including the use of Augmented Reality and Virtual Reality and chatbots with artificial intelligence, thanks to our guest writer Sam Darwin.
