Storydoing: the Content User’s Voluntary Assignment

Storydoing: the Content User’s Voluntary Assignment

A couple of years ago, all content creators and distributors developed their activity around the idea of storytelling. This entailed that companies, marketers and content creators were to promote narratives around their brands and products as a way of reducing the gap...
We are a Case Study for Europe

We are a Case Study for Europe

  The European Business Awards organization has included our company in the third edition of their Case Study Collection as a European business model reference. We are really proud to be included, alongside other companies which are real success stories within...
Cross-Device and Data: at the Heart of RTB

Cross-Device and Data: at the Heart of RTB

At Telecoming we are an active player within the programmatic advertising market. We have strongly backed RTB (Real Time Bidding) as the best option in order to maximize our advertising campaigns’ reach and impact. Over the past six years we have developed a powerful...
The Search Engine Market Leaders

The Search Engine Market Leaders

If you hear the words “Search Engine” there is a 89.06% chance that the first thing which springs to your mind is the World´s leading search giant: Google. In fact, 89.06% is precisely Google´s global market share, according to Statista´s latest market data. It´s...
The Spanish Social Network User

The Spanish Social Network User

There are 19M social network users in Spain. According to the Spanish Interactive Advertising Bureau´s latest report (Iab). 85% out of the overall internet users between 16-65 years old are currently active in the social media. Besides their increasing penetration,...