GESTE & Telecoming: At the Heart of the Mobile Content´s Industry

GESTE BLOG TELECOMING

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GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

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GESTE BLOG TELECOMING

..

GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

Read more

Carrier Billing will consolidate mobile entertainment.

Given the current context of mobile penetration, GESTE has understood that new user´s content habits require new payment mechanisms. For this reason, the Association has proposed its members to work in carrier billing solutions, since they enable to speed up the monetization of online contents´ transactions securely. “This way we adapt to the user´s new habits, improving his/her consumption experience” states Madame de Lataillade.

GESTE and AFMM, the French Mobile Multimedia Association, work together to make this topic progress. AFMM was born with the aim of harmonizing regulatory frameworks and handling all consumer protection actions. It is dedicated to promote and develop online payment mobile solutions.

Mediation will help to consolidate user – provider long term relations.

All EU member states’ professionals, especially content editors and online services editors are bound to establish mediation. “From GESTE we are actively guiding our members towards the implementation of a new customer right to mediation”. Madame de Lataillade points out that “This right applies to all National or cross-border consumer litigation processes which are a consequence of contractual obligations derived from goods sales contracts or services which have concluded among an EU based professional and a EU based consumer”.

We are committed to GESTE´S initiatives, which pursue to protect the content and online market players. Together we will create a fairer and safer mobile business ecosystem.

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Open Data based Products add Real Value to the Spanish Market

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The Spanish Information industry keeps growing according to ASEDIE’s latest report. The information sector reported an overall 1.700M€ turnover in 2015.

The infomediary market, in which we operate with Infoempresa.com, integrates all the companies offering services based on public and private information sources. It represents the real Open Data market.

Amongst the most remarkable insights of ASEDIES´s 2016 report, it´s worth highlighting that the industry´s sales experienced a 2% increase in contrast to 2015. In addition, this increase has promoted a parallel growth in the workforce, employing over 19.400 talents, 4.4% increase compared to the previous year.

We keep a close relationship with ASEDIE, since the launch of Infoempresa.com, back in 2014. The economic and financial information segment, in which we operate, employed 17% of the sector talents. Its consumption is experiencing a sustained growth and through Infoempresa.com we want to carry on contributing towards its further development.

Our service provides access to data which promotes effective decision making and is adapted to the needs of the modern customer. More precisely, our data supply registers over 20.000 daily updates.

If you have not had the chance to check our service yet, you are welcome to try it, by clicking here.

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We are always up for a challenge

farinato race telecomingok

On Sunday, April 9th, 25 (brave) members of our team voluntarily took part in an epic obstacle team race confirming that synergies do not only take place in working hours but also, outside the office.

It was an unconventional and extremely hard race which entailed a 2-hour route. Along 5 km the path was filled with obstacles, including a marshy terrain, 3m climbing walls and slippery surfaces. The team remained together during the whole race, helping out one another through a strong sense of fellowship.

Teams that regularly don´t have the chance to interact during their working day, do so through these initiatives and bonds are built among them. Nothing is more powerful than a shared experience and nothing generates more involvement than a healthy and fun teambuilding activity.

Pictures speak for themselves: we are fearless of new challenges and our team spirit drives us further every time!



The Spanish ICT Market keeps growing

Information and Communication Technology Companies, more commonly addressed as ICT, are achieving a growing relevance within the Spanish business ecosystem. Over the past five years, from 2011 to 2016, the creation of ICT firms has gone from 2.683 to 3.595, which entails a 34% increase. Almost 4% of the companies created last year in Spain belonged to the ICT industry, according to Infoempresa.com, our financial and economic information service.

ICT companies are an undoubtable innovation indicator for countries and the prior data portrays that Spain is going through a positive period. Between 2015 and 2016, the market experienced a 3.3% growth, according to the sector organization Ametic; and the investment figures registered a 3.2% increase.

Due to the nature of these companies, most of them are located in the main two Spanish business hubs: Madrid and Barcelona. 28% of the new ICT firms created in 2016 were born in Madrid and 23% in Barcelona.

A growing sector requires a bigger workforce: direct employment figures within the Spanish ICT corporations currently surpass the 200.000 jobs threshold.

Our analysts will continue looking into the Spanish ICT sector evolution in the coming years. We are certain that Information and Communication Technology Companies are a gateway to a decisive shift in the Spanish entrepreneurial landscape.


Spain´s Digital Advertising Forecasts

infografia-publi-digital-bajaTelecoming´s advertising division plays a decisive role in our company. The team is fully involved in sector research and analysis with the aim of mapping and understanding the market´s perspectives. With this objective, our experts have analyzed the digital advertising industry in Spain that has kept a sustained growth since 2012. Among the most relevant highlights, our analysis has portrayed that the digital advertising investment will surpass 1.588M€ in 2020.

In addition, it´s worth noting that the smartphone is forecasted to become the first device in terms of browsing for 99.1% of the users in 2020. In this sense, the personal laptop will become the device that registers the least Internet browsing. Only 18.6% of the users will connect through this device by 2020, according to our experts.

Finally, investment in programmatic advertising is expected to surpass 58M€ in the first semester of the year. This entails a 20% increase compared to the same period last year. #ProgrammaticTime

The team led by Carlos Buil, our CMO, is extremely committed with sector knowledge promotion and will carry on monitoring the digital advertising sector´s upcoming highlights.

If you want to access the complete infographic click here