Telecoming stars in UXER School’s last Film

Some weeks ago, we received a visit from UXER School Madrid, one of the most prestigious professional User Experience centers, to take part in a short brand film focused on UXER professionals: The Future that Lies Before Us.

We are thrilled to share the outcome of this insightful encounter with all our UXER enthusiasts.

Our Innovation and Design Director, David Murillo and our UXER Designer, Javier Pascual were interviewed by UXER School alumnae to understand the central role that user experience plays in our company. They explain the means by which UX contributes to improve service conversion. Moreover, they describe the importance of UX specialization among sector professional profiles and the core role UX plays within organizations.

Enjoy!

mURILLO


Check out our job offers!

At Telecoming we are always looking for talents to join our great team and face together new challenges.

We regularly publish new job offers in our Team section. If you are passionate about the digital world and want to work in one of the most inspiring companies in Europe (it’s not our opinion, it’s London Stock Exchange's decision ;)) ... check the vacancies and send us your CV.

Since our foundation we have been acknowledged on different occasions for our commitment with quality employment. We are proud to have a young, professional and cheerful team, able to achieve new goals every year.

Are you ready to join us?

IMG_1189job


Meet us at MIPCOM

Cannes

Next week we will take part in MIPCOM (at Cannes), one of the most relevant entertainment content meeting points. At Telecoming we have the most comprehensive premium content portfolio and we are looking forward to meeting potential content partners.

This very decisive industry gathering is strategic for our company. Our Content team has framed it’s strategy on the basis of quality contents and user experience excellence. We are looking for the hottest content and expecting to close new partnerships with top industry players.

Our participation at the MIPCOM is also a great opportunity to further understand the mobile content’s course. This is crucial, in order to be ahead of the users’ future requests.

MIPCOM is also the ideal scenario in which to examine the latest sector trends, such as the rise in video consumption and the supremacy of user generated content.

We have always worked with the leading content producers, since only with the most innovative services we can manage to provide the most cutting-edge experiences.

If you are willing to book a meeting with us, do not hesitate to reach us at: licensing@telecoming.com. Our Content Team will be happy to assist you.

We are really looking forward to seeing you there. ;-)

 

Our New Content Director’s Market Vision

The digital content industry is experiencing a deep transformation as a result of a drastic change in devices, user habits and preferences. At Telecoming we are user-centric and permanently at the service of these new user predilections. Therefore, we are Mobile First, multi-device and always set creativity at the heart of our strategy.

For this reason, the appointment of our new Contents Director, Nicolas Gimenez Ignatiew, precisely meets our strategic interest to further enhance our differential content offer, which we currently distribute across 9 countries.

Graduated in International Trade and Communication at INSEEC (France), Nicolas has more than 12 years of experience in the digital entertainment industry.

Nicolas

He shares with us some very interesting insights concerning the mobile content market.

How would you describe the current digital contents landscape?

The shortest answer would be that contents are living their golden era. This is partially thanks to the mobile network evolution and multi-device transformation behind content consumption and also to the user’s willingness to pay for groundbreaking content.

For instance, our content portfolio is precisely available for any device. Users are more than ever willing to enjoy contents at any place and they set content quality as a top priority.

In addition, the whole mobile content consumption experience achieves a privileged position in the user’s mind. Content distributors must keep this in mind, since content quality is necessary, but now it’s all about the user’s experience.

Read more

Read more

The digital content industry is experiencing a deep transformation as a result of a drastic change in devices, user habits and preferences. At Telecoming we are user-centric and permanently at the service of these new user predilections. Therefore, we are Mobile First, multi-device and always set creativity at the heart of our strategy.

For this reason, the appointment of our new Contents Director, Nicolas Gimenez Ignatiew, precisely meets our strategic interest to further enhance our differential content offer, which we currently distribute across 9 countries.

Graduated in International Trade and Communication at INSEEC (France), Nicolas has more than 12 years of experience in the digital entertainment industry.

Nicolas

He shares with us some very interesting insights concerning the mobile content market.

How would you describe the current digital contents landscape?

The shortest answer would be that contents are living their golden era. This is partially thanks to the mobile network evolution and multi-device transformation behind content consumption and also to the user’s willingness to pay for groundbreaking content.

For instance, our content portfolio is precisely available for any device. Users are more than ever willing to enjoy contents at any place and they set content quality as a top priority.

In addition, the whole mobile content consumption experience achieves a privileged position in the user’s mind. Content distributors must keep this in mind, since content quality is necessary, but now it’s all about the user’s experience.

Read more

Which are the most relevant criteria in mobile content selection?

I would most definitely say that diversity and quality are the cornerstones in content selection. Users are no longer willing to put up with average qualities or poor content offers. Aside from ample choice ranges, the users are looking for cutting-edge mobile contents. They want to be amazed. They search for an outstanding mobile experience and are willing to pay more for it.

In addition, as we operate in 9 different countries, adaptation to the device capabilities and cultural sensitivity are essential in order to attract domestic audiences. This market awareness is achieved through our local Country Managers, who have an in-depth market knowledge.

How do you depict the content industry in the coming years?

We are living a challenging period, partially motivated by a profound digital disruption. However, there are a series of content consumption trends which are expected to keep on growing over the next years.

In this sense, User Generated content is a trend which is here to stay. Users are no longer passive recipients but Storydoers. In addition, video formats will foreseeably experience a sustainable growth over the coming years. The sector data portrays an interrupted rise in video consumption and a willingness to use this format for diverse purposes.

Users are developing more and more sophisticated preferences and are looking for customized content selections. As content distributors, we need to anticipate to these changes in order to successfully meet new user demands.

 


Design Personas and other Archetypes

Archetypes have been with us since the Ancient Greece, when human beings tracked the repetitive nature of certain features or circumstances. They became popular in order to appeal universal ideas and values to draft patterns.

Centuries later, these were incorporated in the advertising landscape as a useful tactic with which to differentiate within a certain group. Our experts disclose their views on the enforcement of these archetypes.  Keep reading…

Look-a-Likes: an essential part of RTB

As the very concept indicates, look-a-likes are a tactic which enables to search for similar audiences, related to our target group. In order to increase the audience, a Data Management Platform (DMP) is required to carry out an extended audience track.

FacebookAds or Google Adwords are commonly used and when deployed, they search for look-a-likes. To do this, the systems handle user registered data and behavioral analysis.

Moreover, a good target audience clustering, together with the chance of reaching the user through native and more personalized mobile formats (guaranteed by programmatic) promote a major user interaction. Ultimately, all of it contributes to further return on investment…

Web

In UX we call it design persona

In design projects, many players have already highlighted the importance of user empathy and behavior knowledge as necessary conditions.

There are many mechanisms which may be adopted to achieve the design persona, including blind tests and interviews. Once the persona has been defined / designed, user archetypes are built and these should be a permanent guidance for the overall designer team.

In conclusion, design-personas and look-a-likes go beyond traditional user models, exclusively based on demographics. These complex depictions are drawn from psychological analysis and are strategic to turn users into customers.