Together Against Piracy


90% of digital content consumption in Spain is illegal, according to the Spanish Creators Coalition's latest study. As content producers and distributors, we are fully aware of the overall scope of this severe problem.

The scourge of piracy affects all industry actors involved. However, the latest market data portrays that 2016 has been the first year in which both, illegal content value and volume have dropped in the Spanish market. According to the Spanish Piracy Observatory and in line with Gfk´s latest analysis, there are a series of facts worth highlighting:

The Illegal Digital Content Market Size Drops

In 2016, 4.128M digital contents were accessed illegally in Spain, a 4% drop in relation to 2015. Illegal digital contents entail a 23.294M€ value (-3% compared to 2015). For the first time, the content volume and value have dropped, breaking the sustained upward trend of the last 7 years.

Movies, music and games make up the bulk of the illegal access to digital content in Spain. More precisely, all together, they represent 79% (18.310M€) of the overall illegal digital content market.

David Murillo, our Head of Innovation & Design explains: “The whole content industry is facing a serious enemy, against which we must all work together. Content quality, user experience and the payment process determine the user's will to pay for a given content. We must all be aware of this, since it's our strongest weapon against piracy”.

Loss of Earnings as a Result of Content Piracy

In spite of the drop of illegal online contents access, the gains derived from piracy increased by 6.8% in 2016.

The movie industry is without doubt the one to experience the most remarkable profit loss in Spain. More precisely, in 2016, 573M€ were “stolen” from it. Music is the second most stricken industry, with a 414M€ loss. The third most affected party is the video games sector, which lost 247M€ in 2016.

68% of consumers believe that the most effective move against piracy would be to block web access, whilst 61% believe that punishing the providers is the solution. In our opinion, the truth is that we must all face the fact that a collaboration between all sector actors is an essential premise with which to achieve a piracy free scenario. Analyzes the International Interests in the Spanish Economy, our financial data web service, has launched the 2nd edition of its study “International Interests in the Spanish Economy, 2017”, based on a sample of 430.000 international users. promotes financial information consumption and presents this study in order to generate awareness on Spain's role as a strategic commercial partner, both in the European Union and at an international level.

3 main conclusions may be drawn from this report:

Germany unseats UK as the Country with the Most Commercial Interest in Spain

Germany is without doubt at the forefront of the overall international commercial interest in Spain. The country registered 13% of the overall visits related to Spanish companies in 2016, followed by UK (11.9%), France (11.3%), United States (8.4%) and India (4.4%).

It's worth highlighting that the EU countries' interest in Spanish companies has increased by 14 points in 2016, while Latam's dropped (from 29% in 2015 to 12% in 2016). In this sense, 60% of the approaches towards Spanish companies came from EU professionals.

Tabla post Estudio Internacional

Startups grew the most in 2016

In spite of the fact that 60% of the overall searches were aimed at consolidated companies (with over 10 years of existence), in terms of growth, interest in startups (0-5 years old) experienced a remarkable rise in 2016. More precisely, in the European Union, almost 30% of the visits were exclusively focused on this type of companies.

Trade concentrates the biggest interest in 2016

27.4% of the overall visits carried out by international professionals were focused on trade, which is the leading sector, interest wise. It grew by 4.5 points, compared to 2015.

In addition, the sectors which have experienced the biggest drop are: Professional Activities (-2.1 percentage points), Finance and Construction, which have both decreased by 1 percentage point each.

Overall, Spain continues to be an interesting business spot among European professionals and entrepreneurs. wants to keep its commitment with the further promotion of Spain's commercial relations abroad.

You may access the complete study here.


Our Most Competitive Summer Adventure!

Last week we celebrated our annual summer Outdoor teambuilding. In this third edition, we carried out a truly memorable competition among our employees.

The activity was held at some of Madrid´s most emblematic locations including: Plaza de Oriente, The Teatro Real, San Miguel´s Market, Santa Ana Square and Plaza Mayor. The adventure was a collective team exercise which generated bonds among the participants and requested all teams to put into practice their coordination and decision making skills.

Telecoming's Outdoor is becoming a consolidated activity in our company, aimed at boosting our employee's abilities within an out of the office lively environment. Our daily work compromises sharing ideas, delegating and executing tasks and these routine activities were exported to an unusual scenario. We are certain that this initiative definitely promotes fresh attitudes and ideas generation.

The outdoor competition closed with a cocktail which gathered all the company´s members. It was the perfect opportunity to discuss and share our thoughts concerning team dynamics during this competitive Summer Adventure.

#BestTeamBuilding #SummerVibes


Google’s Thoughts on the Mobile Landscape

Google needs little introduction. Its team´s expertise and know how runs ahead of them. This is why their insight about the mobile ecosystem has a great value for all market actors. As Google´s Premier Partner, we maintain a close collaboration with them, which has enabled us to explore their views on the current mobile market context through the eyes of José Luis Pulpón, Country Manager ES / PT Google Marketing Solutions.

He has an extensive experience at Google. He began his career at the technology giant 9 years ago, as Industry Manager and has taken an active role in the sector’s transformation. He shared with us his valuable market views, forecasts and a number of really useful tips through a brief exclusive interview:


Jose Luis Google

Which is Google´s most relevant contribution towards the mobile industry?

With mobile, we take our company mission to the next level, making sure that information is available and distributed anywhere and anytime, in order to contribute towards a freer world.

How would you describe an optimum mobile campaign?

Mobile usage is usually a short, focused interaction. When the mobile user plans to achieve something, he wants to achieve it now (they won't wait for your store to open or your service to load). We need to take this into consideration and act accordingly, by answering their request in a fast and smooth way.

How have you framed your activity to the new mobile users?

Speed is key and user expectation is extremely important. Users will switch to your competitor's after more than two seconds of load time. Usually, the server time already takes one second. For this reason, content should be loaded in a lapse of a second. It´s a key to success.

How does Google help companies become more competitive?

The Mobile-First principle has become an investment premise, ever since the Spanish mobile market is the second biggest, penetration-wise. Consumer experiences have gone through a profound change and are more than ever constrained by the device and their overall brand interaction experience. These new user requests are completely understandable and a poor mobile experience is unacceptable.

Which are your forecasts regarding to the future mobile users' habits?

The smartphone is the most personal device humankind has created. However, it will be very interesting to see how new technologies (Machine Learning, Voice, Virtual Reality & Augmented Reality) build layers on top of the smartphone, making everything change again. The only thing that will remain is that advertisers will have to be extremely fast at re-thinking how they might engage their customers, in order to keep fulfilling the expectations they were hired for. Launches Market Insights, our financial data web service has launched a new information space with the latest business market updates.

Market Insights aims to bolster market knowledge through insightful editorial contents on a number of business related subjects including: economy articles, market regulation updates, international market context analysis… aims to promote commercial relations through data, facts and figures and its new editorial content further strengthens this goal. More precisely, it complements its mission, through useful market observation.

At Telecoming, we know that value added content is no longer the user's request but a consumption routine that is already taken for granted. This applies to both leisure and business. For this reason, Market Insights strictly provides this added value to We want to take our service to the next level and offer our current and potential users the most comprehensive market insights.

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