MONETIZING SPORTS AUDIENCES THROUGH MOBILE TECHNOLOGY
We are a sportech company specializing in developing and distributing mobile experiences for sports fans.
We leverage fans’ emotional connection with their passion because we understand the potential of these communities. Mobile sports fans are more than just spectators: they are loyal, emotional and highly interactive.
Our entertainment services built around the sports experience are an excellent opportunity for clubs, leagues and organizations to create new connections, increase fan communities and monetize this fantastic audience through mobile billing.
We believe fandom owns the power in the sports industry.
We imagine and develop memorable digital experiences for those sports fans.
We create and distribute the best sports entertainment and information services for mobile consumption.
We are experts in creating communities of subscribers who pay each month to enjoy mobile experiences related to sports.
Subscription-based businesses allow organizations to maintain a regular revenue stream. This model is perfect for the sports industry because the connection with the brand (club, athlete, competition) exists before accepting any paying subscription. Payment is a natural evolution of that user-business connection that generates deeper relationships with the fan community.
We have successfully developed services for different sports brands interested in monetizing their communities by turning them into profitable sources of recurring income.
Madrid hosted the Dircom Ramón del Corral Awards gala, where Telecoming was nominated in SMEs’ Internal Communication, Motivation and Engagement category for “The Big Show”, our winter 2022 internal event. The DIRCOM National Association promotes these renowned awards to recognize excellence in corporate communication.
Given the brand value of football clubs, it seems clear that the link between brands and clubs is direct. Every season there are more and more partnerships, advertising and sponsorships with football clubs, with benefits for both sides: the organizations grow, and the brands grow with them.
Last week, we attended Telecoms World Middle East as sponsors in Dubai. This event brings together the brightest and most innovative minds in the regional telecommunications industry.
For a soccer fan, wearing his favorite team’s t-shirt means a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most universal elements of our time, recognizable anywhere in the world. In soccer, colors are felt very intensely, and this is the reason why clubs’ choice should not be random. Even if history says otherwise.
Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience.
In this article, we take a look at the history and evolution of mobile marketing, and explore the exciting developments on the horizon, including the use of Augmented Reality and Virtual Reality and chatbots with artificial intelligence, thanks to our guest writer Sam Darwin.