Our Blog
The Rise of Generation Alpha: Digital Natives Redefining Entertainment
Children and adolescents from Generation Alpha, born between 2010 and 2024, have grown up immersed in the digital era, skillfully handling smartphones and tablets from an early age.
The role of design: creating a seamless eCommerce shopping experience
The ability to captivate and engage customers from the moment they land on a website to the final checkout is no small feat. While various factors contribute to a successful e-commerce venture, the design is a pivotal element in shaping user experiences that are visually appealing, intuitive, effortless and memorable.
Inside the SportsPro Madrid 2023: new frontiers in the sports industry
Last week Madrid became the center of the sports business world as it hosted the prestigious SportsPro OTT 2023 event. As a key event in the sports industry calendar, it connected attendees with the eyes on the future of sports media, serving as a hub for learning and engagement.
Customer experience matters: the ingredient for business growth and customer loyalty
Adopting a customer-centric approach is pivotal in today’s market dynamism while securing a loyal clientele. By employing effective strategies, companies can utilize experience to foster growth, stimulate customer loyalty and secure leadership in their respective domains.
Stepping into the future: how AI and AR are influencing American sports
As the sun sets over the horizon, the dawn of innovation rises in American sports. With generative artificial intelligence (AI) and augmented reality (AR), the landscape is witnessing a tech-driven revolution. The NBA, NFL and NASCAR’s unholy trinity spearheads this transformation, creating compelling, dynamic and game-changing experiences.
Unleash the power of social media for content marketing: a complete guide
Don’t miss out on the opportunity to harness the power of social media and take your content marketing to the next level. Read this guide!
DCB payments thrive in the digital entertainment market
As we leap into the digital age, an increasing number of consumers are embracing Direct Carrier Billing as their preferred method for paying for digital content and services. As a player in the mobile payment ecosystem, we are pleased to present our 2023 DCB market report with Juniper Research, our trusted market research partner.
