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The way we consume newspapers has evolved a lot in recent years. Few people go to their nearest shop every Sunday to buy a newspaper. The boom in digital news consumption is marked by the wide range of news on offer, social networks and, in many cases, by the fact that it is free of charge. However, what never changes is the importance of being informed and the recognition we give to those who inform us.
VPN apps can play a large role in digital marketing as well as other areas involved in your online adventures. We're going to start simple and begin with explaining what exactly is a VPN and how it comes together with the digital market for your benefit. What’s...
Using artificial intelligence and big data properly, you’ll be able to reach your targets much more frequently. In this post, you’ll learn three ways to target digital ads effectively.
Elia Méndez, MMA Spain: “Companies will have to use more agile strategies in order to transform themselves”
Today in our blog we have the pleasure to interview Elia Méndez, General Director MMA Spain (Mobile Marketing Association). She talks about the development of the digital industry and the challenges companies will face in the coming years.
In Telecoming we have analyzed the role of connected objects in the new subscription economy. In 2020 there will be more than 10B connected objects in Europe, according to Juniper Research. This figure will grow by 25% each year until 2023. The European IoT hardware and software market will exceed $ 26B in 2020, representing 25% of the global market estimated at more than $ 105B for this year. With an average year-on-year growth of 18%, the European market will reach 41B in 2023.
We are happy to announce that the IAB (Interactive Advertising Bureau) has included Telecoming in the list of European companies committed to transparency. The commercial advertising organization has made public in a press release, the list of companies meeting its requirements in the field of GDPR and within the programmatic purchasing environment at the European level.
Today we interviewed Dario Betti CEO of the MEF – mobile ecosystem forum-, one of the leading European organizations in the mobile sector.