lifestyle lifestyle
lifestyle

Official mobile
service of
Real Madrid.

The challenge

To develop a mobile service for the fans’ community of the most famous soccer club in the world. Real Madrid FC wants to increase its digital business and relies on Telecoming to develop, distribute and monetize an exclusive service in Europe and Africa through mobile operators.

lifestyle lifestyle
lifestyle

The service

Real Madrid Zone is the official mobile service of the Club distributed in 12 countries with exclusive series, daily news from the Club and unique VR / 360° content. Madrid Zone is a complete ads-free football service, offering premium TV shows and news of the latest highlights related to the team. It includes a full VoD section of the Club, with exclusive documentaries only available on Real Madrid Zone. The best digital experience for fans!

The results

Over 1,500 videos
published in the service

Live TV Broadcasting

Distributed
in 12 countries

Exclusive series
and documentaries

Dedicated profile sections for each football player

Amazon Rekognition Technology for content automation

Real-time stats of every match

Virtual Reality and immersive experiences