As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us.

According to the IAB, 85% of Internet users between 16- and 65- years old use Social Networks in Spain. This represents more than 25.5M users. It is not surprising that Influencer Marketing is such a powerful tool to connect with your audience.

Our Digital Communications Specialist, Marta Guzmán, published an article in the digital outlet Top Comunicación about the importance of connecting brands with personalities. She explains why the number of followers is no longer a significant KPI for brands. Real metrics, such as sales and credibility, start being recognized. So we must really address the audience that really wants to hear from us.