


The Art of Bootstrapping – Building a Business on a Shoestring Budget
The Art of Bootstrapping – Building a Business on a Shoestring Budget Building a business on a shoestring budget requires ingenuity and, most important, planification. Quite too oftenly, SMBs (Small and Medium Businesses) carry out poor management due to...
Understanding Gen Z: The Digital Natives
Understanding Gen Z: The Digital Natives Every company faces the continuous challenge of adapting to the ever-changing needs and behaviors of different consumer segments. Among these, Generation Z (Gen Z) stands out as a particularly strategic audience. Born...
How Does AI Affect SEO Content & Brand Recognition?
How Does AI Affect SEO Content & Brand Recognition? AI isn’t only a trendy term. It’s a remarkable technology that’s transforming businesses, especially online. It has a huge impact on Search Engine Optimization (SEO) and how people recognize, and remember...
Social Platforms Dominate Mobile Ad Spend
Social Platforms Dominate Mobile Ad Spend In the second quarter of 2024, the mobile app market continued its expansion, showing significant growth trends, especially on social and video platforms. This article highlights the key findings from the Sensor Tower...