


Creating Immersive Experiences: The Power of Mobile in Experiential Marketing
Creating Immersive Experiences: The Power of Mobile in Experiential Marketing Experiential marketing has fundamentally altered how brands interact with their target audience by emphasizing memorable, emotionally charged, and engaging interactions. Unlike...
Streaming Services are Winning the Race for Viewers
Streaming Services are Winning the Race for Viewers More than a decade has passed since Netflix first announced its services. The original streaming platform revolutionized the way we consume cinematic content by making the traditional video club model digital...
The Role of Color in Enhancing Mobile Sports Fan Engagement
The Role of Color in Enhancing Mobile Sports Fan Engagement In the dynamic industry of sports technology, the significance of color in mobile fan engagement is often underestimated. Yet, color serves as a vital element in enriching the sports experience,...
“Embrace the monster”: Winners of the Inspirational 2024 Awards
“Embrace the monster”: Winners of the Inspirational 2024 Awards The Inspirational 2024 awards gala was held on October 15th and 16th at the Círculo de Bellas Artes. It was attended by 1400 participants and 2000 people connected via streaming....