Delighted to announce our alliance with MTN Group to monetize digital services in 21 African countries

Dec 14, 2022

We proudly announce that we have reached a strategic agreement with MTN Group to monetize our sports offer in 21 countries. The impact of the deal opens up a potential market of more than 280 million African users.

This is the second major global agreement that we have signed with a telco group, following the one reached in 2019, also for the distribution and monetization of entertainment and sports services. Therefore, we strengthen our structure on a continent where we have been operating since 2015, consolidating our African connections and boosting our Sportech project.

This alliance with MTN Group enriches the possibilities and penetration of our digital services in the region, opening up new opportunities to access countries where we were not yet present, with the possibility of exploiting new connections.

These global alliances provide our company with a competitive advantage that consolidates our connections in a significant way, placing us in a privileged position, very attractive to our sports partners, to whom we can offer a quick and easy internationalization on the continent.

Cyrille Thivat, CEO of Telecoming, declares that “this is a very important moment for us because our monetization capacity in Africa will take a giant leap forward in the coming months. It is an exciting adventure between Telecoming and MTN Group to build global soccer fan communities with engaging content and experiences.” He adds, “thanks to this agreement, we have the opportunity to launch official football services in all the countries where MTN is present, impacting a potential audience of 280 million users in 21 countries“.

We are sure that this agreement will bring us great success. We will keep you posted!

Stay tuned!


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