3 Ways To Effectively Target Digital Ads

3 Ways To Effectively Target Digital Ads

Regardless of which industry they belong to, marketers, today face several challenges. With pervasive customer “ad blindness” and the ever-increasing competition, brands must find ways to reach target audiences with the most appropriate message at the most suitable...
We are (more) willing to pay for news

We are (more) willing to pay for news

According to the last World Economic Forum report, people are getting used to read, watch or listen to the news, and almost 60% have gone through some registration process to consume news or entertainment –free or paid. This is interesting because the debate on media...