The trends & future of data

The trends & future of data

Big data is a unique tool for both businesses and companies’ customers. It enables both parties to find relevant content from one to another. Big data expenditure The volume of data has increased massively over the last few years, and it is expected to grow even...
The Social Media User

The Social Media User

The importance of social networks in our lives is unquestionable. According to the “We are Social Study 2019” carried out by Hootsuite, in the world, we are already more than 5.000M mobile users. There are more than 4.300M Internet users, and among them,...
Digital Media grows by 13.5% compared to 2017

Digital Media grows by 13.5% compared to 2017

Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...