Subscronomics

Subscronomics

  Business models based on subscriptions have become global thanks to technology. The Economic Theory of Innovation beside this new subscription tendency, have promoted the new term of Subcronomics: a global trend of innovation in businesses where technology...
Sports ticketing purchase is mobile

Sports ticketing purchase is mobile

Sport is more digital than ever; that’s why we have carried out an analysis of the Spanish market. Spain represents 6.1% of the European digital ticketing market. In 2019, the Spanish business volume will exceed €9,100M. In Spain, the turnover of digital sports...
How to use data to improve your marketing

How to use data to improve your marketing

Here’s something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these...