The Social Media User

The Social Media User

The importance of social networks in our lives is unquestionable. According to the “We are Social Study 2019” carried out by Hootsuite, in the world, we are already more than 5.000M mobile users. There are more than 4.300M Internet users, and among them,...
Digital Media grows by 13.5% compared to 2017

Digital Media grows by 13.5% compared to 2017

Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...
Trends that will shape the mobile industry in 2019

Trends that will shape the mobile industry in 2019

  At the Mobile Word Congress we already saw that 2019 will be a very promising year for the mobile sector. It is an industry that doesn’t stop evolving, due to the importance of this device in our lives. 52% of worldwide online traffic is generated through...
The technological race of payment methods

The technological race of payment methods

  The digital payment market is one of the industries that are experiencing more transformations in the last years. This is due to the strong impact caused by the habits of new generations, users who want to be able to make immediate transactions from their own...
Nougats: a prerequisite for Christmas in Spain!

Nougats: a prerequisite for Christmas in Spain!

  As usual, this year nougats have returned to the Spanish homes for Christmas and also our annual analysis of this very traditional sector in our country. For those of you who are not that familiar with Spanish Christmas habits, nougats are one of the most...