Design: powered by people

Design: powered by people

Design is behind more business strategies than we ever could imagine. It’s no longer an isolated specialization but it’s conceptualized as a core company area that drives and inspires the rest of the business divisions. There is no better way to portray how the role...
Instagram hosts Mobile Advertising Investments

Instagram hosts Mobile Advertising Investments

The main challenge of the advertising industry is to place the right ad at the right place, at the right time. The only device able to gather all these conditions is the smartphone. This explains why brands bet for mobile advertising, a market that is expected to...
Invention vs Innovation

Invention vs Innovation

  The Head of Telecoming’s I&D department, David Murillo, recently attended San Pablo CEU University to give a lecture on his area of expertise. It was an excellent occasion to address a popular debate within the sector: Are invention and innovation different...
Data for everyone

Data for everyone

  In business world, the concept of data refers to the information collected, produced or paid by companies to impact their results. Relevant authors confirm that “data is the new oil” of the 21st century. It is true that both – oil and data –...
MWC2018: Barcelona, nice to see you again!

MWC2018: Barcelona, nice to see you again!

  MWC2018 has been an exciting and, above all, a remarkably fruitful 4-day event in which our stand has been outstandingly busy! We want to thank all our partners and future allies for their interest and for all the enriching exchanges which took place last week....