We are delighted to announce that we have reached an alliance with IAB Europe, the leading online advertising industry association. This membership is aimed at further reinforcing our commitment with Europe’s Transparency and Consent Framework.
We are currently going through a fascinating period guided by transparency and user consent breakthroughs. At Telecoming we wanted to deploy additional efforts to promote our contribution towards the uptake of harmonized sector initiatives.
We have full control over our advertising value chain and now, more than ever, rely on the best practices to place our teams at the forefront of Europe’s compliance strategies. Moreover, over the past year at Telecoming we have deployed real-time protection tools in order to strengthen our in-house anti-fraud policies.
User Consent & Transparency: cornerstones in Performance Advertising
Raquel Conde, Telecoming’s Marketing Director highlights that “our membership with IAB Europe portrays a step forward in our compliance with GDPR requirements. As a responsible market actor, we prioritize user transparency and pursue business practices precisely oriented at building on user consent.”
Our Performance Advertising division promotes new native models that pursue usefulness for all parties involved. In this regard, it’s worth noting that 43% of online users, surveyed by Choozle, on a recent market analysis admitted to distrust online advertising. This fact is extremely enlightening, given that only in Western Europe, Internet advertising spending is forecasted to surpass $50.727M by 2020.
Keeping this scenario in mind, it seems reasonable for all market actors to get involved in order to prove users that there is true awareness and that there is a unilateral stand for the sake of transparency. The best example of this is precisely the IAB’s framework, which is a truly common space to promote this desirable and necessary practices.