In Spain, 92% of mobile users choose Android against IOS, so the mobile industry is mainly focused on Android users and this also includes gaming. Contrary to what it would seem, our latest research highlights that the Spanish Android mobile gamer is far from being a 16-year-old teenager who plays in the evenings.
The data has been collected from 315.000 Android users, between January 22nd, 2017 – April 20th, 2017. Our analysts have taken into account a series of factors, including gender, age, parenthood and gaming timings. And here you have: the Spanish Android mobile gamer is usually a 35-year-old childless man.
Age and Gender: Traditionally, the video games sector had been associated with a young men profile. However, our data portrays that 74% of the Spanish Android mobile gamers are over 35-years old. Moreover, among the gamers, there is a gender parity, 51% are men and 49% are women, in spite of common beliefs.
Parenthood: One of the most relevant findings of the study is that 62% of the Spanish Android gamers are childless. Nevertheless, 44% of the female mobile gamers are mothers, while only 33% of the male players are fathers.
Gaming Timings: Our data confirms that the Spanish Android mobile gamer prefers to play in the afternoons, once his/her working day is over. This explains why 36% of the Spanish players carry out their games between 17:00 and 21:00 pm. In addition, it´s worth highlighting that only 12% of the gamers play at dawn.
These facts allow us to have a deep understanding of our Spanish market users in order to create and distribute the contents which best suit their profiles, tastes and consumption habits.