Some weeks ago, we received a visit from UXER School Madrid, one of the most prestigious professional User Experience centers, to take part in a short brand film focused on UXER professionals: The Future that Lies Before Us.

We are thrilled to share the outcome of this insightful encounter with all our UXER enthusiasts.

Our Innovation and Design Director, David Murillo and our UXER Designer, Javier Pascual were interviewed by UXER School alumnae to understand the central role that user experience plays in our company. They explain the means by which UX contributes to improve service conversion. Moreover, they describe the importance of UX specialization among sector professional profiles and the core role UX plays within organizations.