Why we are in love with Cloud Computing

Why we are in love with Cloud Computing

Since its advent, cloud computing has continued to gain prominence in workplaces, triggering a disruptive digital migration from traditional IT infrastructure to cloud-based services. As a result, cloud computing has become indispensable in many ways, from retail,...
About user-machine communications

About user-machine communications

This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has come to stay. Chatbots come along...
Technology to fight fraud

Technology to fight fraud

In a world where digitalisation is increasingly present, fraud has become a real warning. The digital ecosystem is growing along with the danger in the online industry.   2020 ended with more than 4.54 billion internet users, 298 million (7%) more than in January...
Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system while retaining the trust of their...