Together Against Piracy

GRAFICO3

90% of digital content consumption in Spain is illegal, according to the Spanish Creators Coalition's latest study. As content producers and distributors, we are fully aware of the overall scope of this severe problem.

The scourge of piracy affects all industry actors involved. However, the latest market data portrays that 2016 has been the first year in which both, illegal content value and volume have dropped in the Spanish market. According to the Spanish Piracy Observatory and in line with Gfk´s latest analysis, there are a series of facts worth highlighting:

The Illegal Digital Content Market Size Drops

In 2016, 4.128M digital contents were accessed illegally in Spain, a 4% drop in relation to 2015. Illegal digital contents entail a 23.294M€ value (-3% compared to 2015). For the first time, the content volume and value have dropped, breaking the sustained upward trend of the last 7 years.

Movies, music and games make up the bulk of the illegal access to digital content in Spain. More precisely, all together, they represent 79% (18.310M€) of the overall illegal digital content market.

David Murillo, our Head of Innovation & Design explains: “The whole content industry is facing a serious enemy, against which we must all work together. Content quality, user experience and the payment process determine the user's will to pay for a given content. We must all be aware of this, since it's our strongest weapon against piracy”.

Loss of Earnings as a Result of Content Piracy

In spite of the drop of illegal online contents access, the gains derived from piracy increased by 6.8% in 2016.

The movie industry is without doubt the one to experience the most remarkable profit loss in Spain. More precisely, in 2016, 573M€ were “stolen” from it. Music is the second most stricken industry, with a 414M€ loss. The third most affected party is the video games sector, which lost 247M€ in 2016.

68% of consumers believe that the most effective move against piracy would be to block web access, whilst 61% believe that punishing the providers is the solution. In our opinion, the truth is that we must all face the fact that a collaboration between all sector actors is an essential premise with which to achieve a piracy free scenario.


Infoempresa.com Analyzes the International Interests in the Spanish Economy

Infoempresa.com, our financial data web service, has launched the 2nd edition of its study “International Interests in the Spanish Economy, 2017”, based on a sample of 430.000 international users.

Infoempresa.com promotes financial information consumption and presents this study in order to generate awareness on Spain's role as a strategic commercial partner, both in the European Union and at an international level.

3 main conclusions may be drawn from this report:

Germany unseats UK as the Country with the Most Commercial Interest in Spain

Germany is without doubt at the forefront of the overall international commercial interest in Spain. The country registered 13% of the overall visits related to Spanish companies in 2016, followed by UK (11.9%), France (11.3%), United States (8.4%) and India (4.4%).

It's worth highlighting that the EU countries' interest in Spanish companies has increased by 14 points in 2016, while Latam's dropped (from 29% in 2015 to 12% in 2016). In this sense, 60% of the approaches towards Spanish companies came from EU professionals.

Tabla post Estudio Internacional

Startups grew the most in 2016

In spite of the fact that 60% of the overall searches were aimed at consolidated companies (with over 10 years of existence), in terms of growth, interest in startups (0-5 years old) experienced a remarkable rise in 2016. More precisely, in the European Union, almost 30% of the visits were exclusively focused on this type of companies.

Trade concentrates the biggest interest in 2016

27.4% of the overall visits carried out by international professionals were focused on trade, which is the leading sector, interest wise. It grew by 4.5 points, compared to 2015.

In addition, the sectors which have experienced the biggest drop are: Professional Activities (-2.1 percentage points), Finance and Construction, which have both decreased by 1 percentage point each.

Overall, Spain continues to be an interesting business spot among European professionals and entrepreneurs. Infoempresa.com wants to keep its commitment with the further promotion of Spain's commercial relations abroad.

You may access the complete study here.

 

Our Most Competitive Summer Adventure!

Last week we celebrated our annual summer Outdoor teambuilding. In this third edition, we carried out a truly memorable competition among our employees.

The activity was held at some of Madrid´s most emblematic locations including: Plaza de Oriente, The Teatro Real, San Miguel´s Market, Santa Ana Square and Plaza Mayor. The adventure was a collective team exercise which generated bonds among the participants and requested all teams to put into practice their coordination and decision making skills.

Telecoming's Outdoor is becoming a consolidated activity in our company, aimed at boosting our employee's abilities within an out of the office lively environment. Our daily work compromises sharing ideas, delegating and executing tasks and these routine activities were exported to an unusual scenario. We are certain that this initiative definitely promotes fresh attitudes and ideas generation.

The outdoor competition closed with a cocktail which gathered all the company´s members. It was the perfect opportunity to discuss and share our thoughts concerning team dynamics during this competitive Summer Adventure.

#BestTeamBuilding #SummerVibes

OUTDOOR POST


Google's Thoughts on the Mobile Landscape

Google needs little introduction. Its team´s expertise and know how runs ahead of them. This is why their insight about the mobile ecosystem has a great value for all market actors. As Google´s Premier Partner, we maintain a close collaboration with them, which has enabled us to explore their views on the current mobile market context through the eyes of José Luis Pulpón, Country Manager ES / PT Google Marketing Solutions.

He has an extensive experience at Google. He began his career at the technology giant 9 years ago, as Industry Manager and has taken an active role in the sector’s transformation. He shared with us his valuable market views, forecasts and a number of really useful tips through a brief exclusive interview:

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Jose Luis Google

Which is Google´s most relevant contribution towards the mobile industry?

With mobile, we take our company mission to the next level, making sure that information is available and distributed anywhere and anytime, in order to contribute towards a freer world.

How would you describe an optimum mobile campaign?

Mobile usage is usually a short, focused interaction. When the mobile user plans to achieve something, he wants to achieve it now (they won't wait for your store to open or your service to load). We need to take this into consideration and act accordingly, by answering their request in a fast and smooth way.

How have you framed your activity to the new mobile users?

Speed is key and user expectation is extremely important. Users will switch to your competitor's after more than two seconds of load time. Usually, the server time already takes one second. For this reason, content should be loaded in a lapse of a second. It´s a key to success.

How does Google help companies become more competitive?

The Mobile-First principle has become an investment premise, ever since the Spanish mobile market is the second biggest, penetration-wise. Consumer experiences have gone through a profound change and are more than ever constrained by the device and their overall brand interaction experience. These new user requests are completely understandable and a poor mobile experience is unacceptable.

Which are your forecasts regarding to the future mobile users' habits?

The smartphone is the most personal device humankind has created. However, it will be very interesting to see how new technologies (Machine Learning, Voice, Virtual Reality & Augmented Reality) build layers on top of the smartphone, making everything change again. The only thing that will remain is that advertisers will have to be extremely fast at re-thinking how they might engage their customers, in order to keep fulfilling the expectations they were hired for.


Infoempresa.com Launches Market Insights

Infoempresa.com, our financial data web service has launched a new information space with the latest business market updates.

Market Insights aims to bolster market knowledge through insightful editorial contents on a number of business related subjects including: economy articles, market regulation updates, international market context analysis…

Infoempresa.com aims to promote commercial relations through data, facts and figures and its new editorial content further strengthens this goal. More precisely, it complements its mission, through useful market observation.

At Telecoming, we know that value added content is no longer the user's request but a consumption routine that is already taken for granted. This applies to both leisure and business. For this reason, Market Insights strictly provides this added value to Infoempresa.com. We want to take our service to the next level and offer our current and potential users the most comprehensive market insights.

Read, understand and subscribe to Market Insights! ;-)


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The Spanish Android Gamer's Profile

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In Spain, 92% of mobile users choose Android against IOS, so the mobile industry is mainly focused on Android users and this also includes gaming. Contrary to what it would seem, our latest research highlights that the Spanish Android mobile gamer is far from being a 16-year-old teenager who plays in the evenings.

The data has been collected from 315.000 Android users, between January 22nd, 2017 – April 20th, 2017. Our analysts have taken into account a series of factors, including gender, age, parenthood and gaming timings. And here you have: the Spanish Android mobile gamer is usually a 35-year-old childless man.

Age and Gender: Traditionally, the video games sector had been associated with a young men profile. However, our data portrays that 74% of the Spanish Android mobile gamers are over 35-years old. Moreover, among the gamers, there is a gender parity, 51% are men and 49% are women, in spite of common beliefs.

Parenthood: One of the most relevant findings of the study is that 62% of the Spanish Android gamers are childless. Nevertheless, 44% of the female mobile gamers are mothers, while only 33% of the male players are fathers.

Gaming Timings: Our data confirms that the Spanish Android mobile gamer prefers to play in the afternoons, once his/her working day is over. This explains why 36% of the Spanish players carry out their games between 17:00 and 21:00 pm. In addition, it´s worth highlighting that only 12% of the gamers play at dawn.

These facts allow us to have a deep understanding of our Spanish market users in order to create and distribute the contents which best suit their profiles, tastes and consumption habits.

#MeetTheMobileGamers


Discover your Digital “Self” at Telecoming

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Not everyone feels comfortable with the digital world. Nonetheless, we have realized that many people who apparently do not own a “desirable” digital background are indeed perfectly fit to join this industry.

Our Human Resources Team has identified skills which make a perfect match between some of the most demanded digital / mobile market profiles and offline abilities. Have a look ;-) :

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Perfiles digitales (1)

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Not everyone feels comfortable with the digital world. Nonetheless, we have realized that many people who apparently do not own a “desirable” digital background are indeed perfectly fit to join this industry.

Our Human Resources Team has identified skills which make a perfect match between some of the most demanded digital / mobile market profiles and offline abilities. Have a look ;-) :

Read more

- Analytical Skills are in demand. Metrics are a decisive element in mobile business. They define every strategy and therefore many digital profiles surely require these analytical skills. If you have developed analytical capacities, you might consider the following positions which definitely suit your expertise: Marketing Analyst, Programmatic Specialist or SEM Specialist.

- To be gifted with words is normally related with humanistic profiles, such as journalists, writers or copywriters. However, this skill also plays a vital role in some of the most common digital job positions, in which choosing the right words has a direct business impact: Social Media Specialist, Content Specialist or SEM / SEO Experts.

- Being good at maths opens many doors within the digital business. Algorithms are essential for marketing departments and data mining is a crucial function for programmatic advertising teams. In this sense, your math skills are in demand for the following positions: Data Mining Scientist, Business Intelligence Specialist or Programmatic Engineer.

- Financial and Stock Market Knowledge is decisive within the online advertising industry. Ever since programmatic advertising arrived, stock market knowledge and competences commonly required in the stock exchange markets have become an essential skill for positions like: Advertising Trader, Media Buyer or Traffickers.

- Public Relations is mostly linked to Institutional Relationships, Events and Communication profiles. However, this ability has achieved a new dimension, since professionals with PR skills use social networks to implement their strategies. For this reason, the digital World, more than ever requires the following profiles: Influencer or Affiliation Specialist.

- Psychology / Sociology / Anthropology, commonly requested for Human Resources Management, Academic Research and/or Market Behavior analysis, are more than ever suitable for some of the most requested digital positions: User Experience Researcher, User Experience Designer or Production Specialist.

If you own any of the prior competences and have not considered joining a digital sector company yet, it's your time! Your profile is more digital than you might think... In order to test where your abilities might take you within the digital industry...

In addition, do not hesitate to check our latest job offers... you might fit perfectly amongst our talents!

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GESTE & Telecoming: At the Heart of the Mobile Content´s Industry

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GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

Read more

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GESTE BLOG TELECOMING

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GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

Read more

Carrier Billing will consolidate mobile entertainment.

Given the current context of mobile penetration, GESTE has understood that new user´s content habits require new payment mechanisms. For this reason, the Association has proposed its members to work in carrier billing solutions, since they enable to speed up the monetization of online contents´ transactions securely. “This way we adapt to the user´s new habits, improving his/her consumption experience” states Madame de Lataillade.

GESTE and AFMM, the French Mobile Multimedia Association, work together to make this topic progress. AFMM was born with the aim of harmonizing regulatory frameworks and handling all consumer protection actions. It is dedicated to promote and develop online payment mobile solutions.

Mediation will help to consolidate user – provider long term relations.

All EU member states’ professionals, especially content editors and online services editors are bound to establish mediation. “From GESTE we are actively guiding our members towards the implementation of a new customer right to mediation”. Madame de Lataillade points out that “This right applies to all National or cross-border consumer litigation processes which are a consequence of contractual obligations derived from goods sales contracts or services which have concluded among an EU based professional and a EU based consumer”.

We are committed to GESTE´S initiatives, which pursue to protect the content and online market players. Together we will create a fairer and safer mobile business ecosystem.

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Open Data based Products add Real Value to the Spanish Market

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The Spanish Information industry keeps growing according to ASEDIE’s latest report. The information sector reported an overall 1.700M€ turnover in 2015.

The infomediary market, in which we operate with Infoempresa.com, integrates all the companies offering services based on public and private information sources. It represents the real Open Data market.

Amongst the most remarkable insights of ASEDIES´s 2016 report, it´s worth highlighting that the industry´s sales experienced a 2% increase in contrast to 2015. In addition, this increase has promoted a parallel growth in the workforce, employing over 19.400 talents, 4.4% increase compared to the previous year.

We keep a close relationship with ASEDIE, since the launch of Infoempresa.com, back in 2014. The economic and financial information segment, in which we operate, employed 17% of the sector talents. Its consumption is experiencing a sustained growth and through Infoempresa.com we want to carry on contributing towards its further development.

Our service provides access to data which promotes effective decision making and is adapted to the needs of the modern customer. More precisely, our data supply registers over 20.000 daily updates.

If you have not had the chance to check our service yet, you are welcome to try it, by clicking here.

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We are always up for a challenge

farinato race telecomingok

On Sunday, April 9th, 25 (brave) members of our team voluntarily took part in an epic obstacle team race confirming that synergies do not only take place in working hours but also, outside the office.

It was an unconventional and extremely hard race which entailed a 2-hour route. Along 5 km the path was filled with obstacles, including a marshy terrain, 3m climbing walls and slippery surfaces. The team remained together during the whole race, helping out one another through a strong sense of fellowship.

Teams that regularly don´t have the chance to interact during their working day, do so through these initiatives and bonds are built among them. Nothing is more powerful than a shared experience and nothing generates more involvement than a healthy and fun teambuilding activity.

Pictures speak for themselves: we are fearless of new challenges and our team spirit drives us further every time!