GESTE & Telecoming: At the Heart of the Mobile Content´s Industry

GESTE BLOG TELECOMING

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GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

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GESTE BLOG TELECOMING

..

GESTE is the most relevant French content and online services cluster, based in Paris. The Association is an exchange platform, which enables member editors to share experiences and to address several issues lying at the very heart of the editor´s activity. These include: personal information, net neutrality, transparency, taxation, monetization, audience acquisition…

We operate in France since 2014 and we therefore have a close collaboration with GESTE. As we are deeply interested in their vision and insights on the mobile market, we asked GESTE to share with us the 3 main identified challenges for the mobile industry. And here you have them.

Content consumption has reached a turning point.

The editorial market in France has been profoundly shaken by the progressive use of smartphones, content consumption wise. More precisely, Mme Laure de Lataillade, GESTE’s General Manager, explained us that “every day, 24.3 million users access a variety of contents through their smartphones. In this sense, this device leads the content consumption market and is followed by 23.8 million computer users and 12.5 million tablet users”.

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Carrier Billing will consolidate mobile entertainment.

Given the current context of mobile penetration, GESTE has understood that new user´s content habits require new payment mechanisms. For this reason, the Association has proposed its members to work in carrier billing solutions, since they enable to speed up the monetization of online contents´ transactions securely. “This way we adapt to the user´s new habits, improving his/her consumption experience” states Madame de Lataillade.

GESTE and AFMM, the French Mobile Multimedia Association, work together to make this topic progress. AFMM was born with the aim of harmonizing regulatory frameworks and handling all consumer protection actions. It is dedicated to promote and develop online payment mobile solutions.

Mediation will help to consolidate user – provider long term relations.

All EU member states’ professionals, especially content editors and online services editors are bound to establish mediation. “From GESTE we are actively guiding our members towards the implementation of a new customer right to mediation”. Madame de Lataillade points out that “This right applies to all National or cross-border consumer litigation processes which are a consequence of contractual obligations derived from goods sales contracts or services which have concluded among an EU based professional and a EU based consumer”.

We are committed to GESTE´S initiatives, which pursue to protect the content and online market players. Together we will create a fairer and safer mobile business ecosystem.

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Open Data based Products add Real Value to the Spanish Market

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The Spanish Information industry keeps growing according to ASEDIE’s latest report. The information sector reported an overall 1.700M€ turnover in 2015.

The infomediary market, in which we operate with Infoempresa.com, integrates all the companies offering services based on public and private information sources. It represents the real Open Data market.

Amongst the most remarkable insights of ASEDIES´s 2016 report, it´s worth highlighting that the industry´s sales experienced a 2% increase in contrast to 2015. In addition, this increase has promoted a parallel growth in the workforce, employing over 19.400 talents, 4.4% increase compared to the previous year.

We keep a close relationship with ASEDIE, since the launch of Infoempresa.com, back in 2014. The economic and financial information segment, in which we operate, employed 17% of the sector talents. Its consumption is experiencing a sustained growth and through Infoempresa.com we want to carry on contributing towards its further development.

Our service provides access to data which promotes effective decision making and is adapted to the needs of the modern customer. More precisely, our data supply registers over 20.000 daily updates.

If you have not had the chance to check our service yet, you are welcome to try it, by clicking here.

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We are always up for a challenge

farinato race telecomingok

On Sunday, April 9th, 25 (brave) members of our team voluntarily took part in an epic obstacle team race confirming that synergies do not only take place in working hours but also, outside the office.

It was an unconventional and extremely hard race which entailed a 2-hour route. Along 5 km the path was filled with obstacles, including a marshy terrain, 3m climbing walls and slippery surfaces. The team remained together during the whole race, helping out one another through a strong sense of fellowship.

Teams that regularly don´t have the chance to interact during their working day, do so through these initiatives and bonds are built among them. Nothing is more powerful than a shared experience and nothing generates more involvement than a healthy and fun teambuilding activity.

Pictures speak for themselves: we are fearless of new challenges and our team spirit drives us further every time!



The Spanish ICT Market keeps growing

Information and Communication Technology Companies, more commonly addressed as ICT, are achieving a growing relevance within the Spanish business ecosystem. Over the past five years, from 2011 to 2016, the creation of ICT firms has gone from 2.683 to 3.595, which entails a 34% increase. Almost 4% of the companies created last year in Spain belonged to the ICT industry, according to Infoempresa.com, our financial and economic information service.

ICT companies are an undoubtable innovation indicator for countries and the prior data portrays that Spain is going through a positive period. Between 2015 and 2016, the market experienced a 3.3% growth, according to the sector organization Ametic; and the investment figures registered a 3.2% increase.

Due to the nature of these companies, most of them are located in the main two Spanish business hubs: Madrid and Barcelona. 28% of the new ICT firms created in 2016 were born in Madrid and 23% in Barcelona.

A growing sector requires a bigger workforce: direct employment figures within the Spanish ICT corporations currently surpass the 200.000 jobs threshold.

Our analysts will continue looking into the Spanish ICT sector evolution in the coming years. We are certain that Information and Communication Technology Companies are a gateway to a decisive shift in the Spanish entrepreneurial landscape.


Spain´s Digital Advertising Forecasts

infografia-publi-digital-bajaTelecoming´s advertising division plays a decisive role in our company. The team is fully involved in sector research and analysis with the aim of mapping and understanding the market´s perspectives. With this objective, our experts have analyzed the digital advertising industry in Spain that has kept a sustained growth since 2012. Among the most relevant highlights, our analysis has portrayed that the digital advertising investment will surpass 1.588M€ in 2020.

In addition, it´s worth noting that the smartphone is forecasted to become the first device in terms of browsing for 99.1% of the users in 2020. In this sense, the personal laptop will become the device that registers the least Internet browsing. Only 18.6% of the users will connect through this device by 2020, according to our experts.

Finally, investment in programmatic advertising is expected to surpass 58M€ in the first semester of the year. This entails a 20% increase compared to the same period last year. #ProgrammaticTime

The team led by Carlos Buil, our CMO, is extremely committed with sector knowledge promotion and will carry on monitoring the digital advertising sector´s upcoming highlights.

If you want to access the complete infographic click here

 

We are among the 10 Best European Employers!

We are really proud to communicate that we are among the 10 finalists in the Employer category within the European Business Awards (EBA). This recognition positions our firm within the 110 companies, out of the 33.000 which have taken part in the latest edition of this contest.

We are also extremely happy for our Spanish pals who have also managed to reach the final stage of this Award. As well as for the rest of the international companies, all of which have made an extraordinary effort to set leading examples in the various categories. We are really thrilled to be nominated alongside other top international players.

 

ruban d'honneur

 

We are looking forward to defending our nomination  in Amsterdam on March 31st. We are the only Spanish company within the Best Employer Category and we are determined to be a reference in this specific area. Given Spain´s labour market context, we have a genuine will to contribute towards a more sustainable employment system.

Above all, this entails acknowledging our sustained efforts aimed at the promotion of quality employment and at the encouragement of our employees´ talent loyalty. In this sense, we are confident that our employee philosophy based on commitment policies is a desirable business approach.

We will keep you updated with the final contest outcome, which will be made public on May 4th, during a final Gala in Dubrovnik.

Wish us luck!


Telecoming: committed with WASPA´s Good Practices Assurance in South Africa

WASPA

When we started our activity in South Africa we joined WASPA (Wireless Application Service Providers´Association) as an active member of the community because we support its contribution towards good practices and mobile market sustainability.

Last week our Operations Team attended WASPA´s General Meeting in Johannesbourg, as part of the Association´s Affiliate Members. One of the central issues of the General Meeting was the election of the new Management Committee´s members. They will eventually lead the association´s activity in order to promote the best practices in the coming months.

WASPA entails an industry body with a recognized Code of Conduct which has been made compulsory for all Wireless Application Services in South Africa. We strongly support market actors providing mechanisms aimed to ensure transparent market operations. In this sense, we have an active involvement with WASPA and we believe that it´s key to guarantee the best practices.

Ángela Rodríguez, our Operations Manager for South Africa explained: “WASPA plays a vital role within the South African market, which has experienced a remarkable growth over the past years. We need to lay the best foundations in order to promote a sustainable growth in the future and to take advantage of the country´s potential”.

WASPA was born in 2004 in Sandown, Gauteng with the support of the main South African Market Operators, including: Cell C, MTN and Vodacom. The Association plays an essential role in the regulatory framework concerning applications´ sourcing and mobile services in the Country.

We are fully committed with WASPA´s role in South Africa and we truly believe that these associations are vital for the market!


Many Thanks for Visiting Us at #MWC17

VKFIRA50  

It has been a nonstop experience. The past four days in our stand have been exciting, insightful and above all fruitful, thanks to your active involvement. We are extremely grateful!

Our stand in the 8.1 Pavilion has gathered sector specialists, CEO´s, students, operators, Tier 1 journalists, mobile ecosystem associations and many other relevant actors who have portrayed a remarkable interest in our activity.

Above all, we want to thank all of you, who have shared with us your great ideas and your passion for this compelling industry, over the last days.

It has been an extremely enriching experience where our growing market visibility, our business achievements and our potential performance were represented. In last year´s edition, we were invited by the Spanish Authorities to the Spanish Pavilion and it was our first onsite engagement with the MWC. It´s clear that our presence in the World´s biggest mobile gathering is already going through a consolidation phase.

Our presence has also provided us essential tips on the sector’s transformation that will come ahead. These will undoubtedly frame our ongoing activity improvements.

There is no doubt in our mind that the Mobile World Congress is The Place to Be and we are already looking forward to taking part in 2018.

Many thanks and let´s keep in touch!


UX, The Mobile Industry's Next Challenge

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User Experience improvement is a central issue within the mobile industry. As users determine which formats and devices suit them best, publishers must adapt to these new demands. So how shall we guarantee the best user experience?

Our Head of UX, David Murillo outlines the key elements for ensuring the best Mobile User Experience:

Take Mobile First – User Experience is born mobile. Market consensus points out that the future is mobile and we therefore must take this essential premise when designing the User Experience. Maybe in a couple of years this promising device joins the obsolescence club. Who knows? But for the meantime, let´s do Mobile First.

Not Mobile Only - Even if mobile must be the first device to consider, other potential platforms should also be evaluated in order to promote an integral approach. Notice that the same user may access the same content through a variety of devices.

User Habits are a Top Priority - Knowing the user´s content consumption habits is essential in order to prioritize his needs. The User Experience journey starts with the user detection, followed by its behavioral analysis. The process reaches an endpoint with the service delivery to the customer and sometimes, with a final user feedback phase.

UX is not Usability - Usability is one of the key principles of UX. However, UX should be understood as a global process, which compromises the entire experience. This includes every interaction opportunity with a particular element within the service.

UX Improvement is an Ongoing Process - We develop user centric experiences. In order to provide useful improvements, an ongoing testing process must be implemented to guarantee that the service update is aligned with the new user´s demands.

Information Architecture is a key element in UX. The way in which information is framed and structured is decisive. Information architecture is aimed at guaranteeing a successful user experience.

The merger between Product and User Experience teams enables to achieve the best user experience. In order to monitor the experience, this union is necessary and requires product design profiles with user experience knowledge and vice versa.

At Telecoming we are essentially user centric and our mission consists in both fulfilling and exceeding user expectations. In order to do so, we must understand their perceptions and conceptual structures.

We can state to be aligned with our user´s minds.

What about you?

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Our service Infoempresa.com, an example of Professional Excellence

 

aleks estrella ok

Last Friday, Infoempresa.com, our financial information web service, received the Golden Star for its Professional Excellence! Our Head of Open Data Intelligence, Aleksandra Rutyna accepted the award on behalf of the whole team.

The Spanish Professional Excellence Institute granted the award. It acknowledges Spanish companies contribution towards innovation and their commitment to social and economic development.

Infoempresa.com, a great web service of economic and ­financial information on European private companies and executives was created in 2014. It is directly connected to official sources and updates 20.000 data points every day. It’s a popular, reliable and efficient web service for businessmen in Europe.

The event gathered a number of remarkable Spanish entrepreneurial, social and political personalities attracted by the business excellence. Aleksandra Rutyna pointed out that “the award not only entails a recognition of Infoempresa team´s every day work, but also highlights Telecoming’s strong commitment to quality”.

We are really proud of Infoempresa.com and the whole team! #Congrats